The Changing Role of the End User

End-users today connect with brands in fundamentally new ways, often through media channels beyond manufacturers’ and retailers’ control. That means traditional marketing strategies must be redesigned to account with how brand relationships have changed. Once, even a...

Customer Engagement

“To engage customers whenever and wherever they interact with a company-in store; on the phone; responding to an email, A blog post, an online review-marketing must pervade the entire organization.“ In “High Passion” categories that have viral tribes – e.g.,...

Market Intelligence

As more touch points become digital, opportunities to collect and use customer information to understand the consumer decision journey and knit together the customer experience are increasing. Too many companies allow IT to control the collection and management of...