Connecting the Dots

Business Growth Strategies, and Stuff About Wine and Music Sometimes

From Reactive to Proactive Care Delivery.

Unintended Consequences In New Mexico, a highly regarded cancer center received over 500 referrals per month in January and February of this year for treatments. In April, referrals were fewer than 100 patients, an 80% decrease, yet the two-year trend line reveals the...

A Simple Reopening Framework

Using Frameworks to bring insights is a necessary way to simplifying complexity when trying to solve big problems. Leaders can convey a deeper level of thought in a simple to understand graphic by adding a dimension and using a quadrant framework. We are living in a...

The Changing Role of the End User

End-users today connect with brands in fundamentally new ways, often through media channels beyond manufacturers’ and retailers’ control. That means traditional marketing strategies must be redesigned to account with how brand relationships have changed. Once, even a...

Customer Engagement

“To engage customers whenever and wherever they interact with a company-in store; on the phone; responding to an email, A blog post, an online review-marketing must pervade the entire organization.“ In “High Passion” categories that have viral tribes – e.g.,...

Market Intelligence

As more touch points become digital, opportunities to collect and use customer information to understand the consumer decision journey and knit together the customer experience are increasing. Too many companies allow IT to control the collection and management of...