We exist because strategy and execution live in different worlds and most organizations have no one to bridge them.
Dobie Associates was founded on a specific observation: the most consequential problems in large organizations are not analytical — they’re organizational. The insight exists. The strategy is sound. What is missing is the shared understanding across executives, technology teams, and operators that allows strategy to become action.
For over two decades, we have built that bridge. In the AI era, the stakes have never been higher, and the alignment gap has never been wider.
We exist because strategy and execution live in different worlds — and most organizations have no one to bridge them.
Dobie Associates was founded on a specific observation: the most consequential problems in large organizations are not analytical. They are organizational. The insight exists. The strategy is sound. What is missing is the shared understanding across executives, technology teams, and operators that allows strategy to become action.
For over two decades, we have built that bridge. In the AI era, the stakes have never been higher, and the alignment gap has never been wider.
Doug Dobie
Founder and CEO
Doug has advised CEOs and boards for over 25 years, helping organizations navigate transformation and align leadership teams around strategy and performance.
Todd Manzer
Lead Consultant
With a foundation in financial planning and analysis, Todd builds the financial models that become the measurable backbone of client strategy— and holds the organization accountable to them.
Scott Schauer
Consultant, Data Analyst
Focused on market analysis and organizational diagnostics, Scott draws the insights from customer, employee, and market data that give strategy its evidential foundation.
Jake Dobie
Consultant
Specializing in customer experience and competitive intelligence, Jake provides the market-side grounding that ensure strategy is built on reality, not assumption.
Strategy doesn’t fail because of bad ideas—
it fails because the organization isn’t built to carry them out.
Our Engagement Model
Our methodology is built around one conviction: context is everything.
We don’t arrive with a pre-built framework and fit your organization to it. We begin with a rigorous, open-minded examination of your specific context —your market, your people, your history, your constraints— and build from there.
Phase 1: Learn the System
Before we offer any strategic direction, we invest in understanding the system as it actually is, not as it appears on the org chart. This means structured conversations with teams, market analysis, and listening for constraints, tensions, and translations gaps that are producing misalignment.
Activities In This Phase:
▸ Executive and leadership interviews
▸ Market size
▸ Competitive landscape assessment
▸ Adaptability diagnostics
Phase 2: Surface What Matters
Every organization has a limited set of decisions that, if made correctly, will unlock disproportionate progress. Our job in this phase is to identify them and distinguish the issues that are genuinely strategic from the ones that are urgent but tactical.
Activities In This Phase:
▸ Strategic issue prioritization
▸ Capability gap analysis
▸ Risk and opportunity framing
▸ Alignment gap documentation
▸ Leadership team diagnosis
Phase 3: Build the Bridge
This is where the work becomes organizational. We facilitate the conversations that executives, technology teams, and operators need to have. We create shared language, make implicit assumptions explicit, and design the operating model, decision frameworks, and collaboration structure that allows strategy to move.
Activities In This Phase:
▸ North star strategy co-creation
▸ Cross-functional alignment workshops
▸ Operating model design
▸ Shared metrics framework
Phase 4: Design for Execution
Every engagement ends with a concrete, actionable execution architecture: a roadmap, an operating cadence, clear owners, and the metrics that tell you whether the strategy is working. We don’t share a deck and leave, we design the next phase of the organizational capability alongside you.
Activities In This Phase:
▸ Execution roadmap with milestones
▸ Operating cadence and governance
▸ Success metrics and feedback loops
▸ Knowledge transfer and ongoing advisory
Questions for us?
How do I navigate disruption in my business? What’s your greatest achievement? What can I expect you to deliver? Just ask.
Ask us anything.
We work with CEOs, boards, and senior leadership teams who know their strategy is right and need a partner to make the organization move.
Why we work the way we do
We are not a growth-at-all-costs consulting firm. We take engagement where we believe we can make a material different and decline when we can’t. Our renewal rate after initial engagement is above 90%, not because we oversell, but because we under-promise and over-execute.
We believe the consulting industry has a problem: too many firms deliver insight and leave the hard work of organizational change to the client. We stay through execution. We build the bridge and walk across it with you.
A demonstration of our work
Organizational Design
Supported a leadership team navigation change by clarifying not just roles, but business units with competing north stars for faster execution.
Blue Sky Strategy
Helped an organizations identify and seize opportunities to monetize their core asset in a market with untapped potential.
Transformation & Disruption
Redesigned the North Star Strategy for an organization undergoing large-scale, industry-wide change, from product-led to platform-led.